Why choose Next.js and a Headless CMS for a business website?

Next.js with Server-Side Rendering (SSR) and a Headless CMS delivers faster load times, better Core Web Vitals scores, and superior SEO. Content is managed independently from the frontend, allowing marketing teams to update pages without developer involvement while maintaining enterprise-grade performance.

How does Lanoar approach Conversion Rate Optimization (CRO)?

Our CRO approach is data-driven. We analyze user behavior, heatmaps, and conversion funnels to identify drop-off points. Then we redesign UX flows to reduce friction, optimize CTAs for clarity, and implement A/B testing. The result is lower Customer Acquisition Cost (CAC) and higher marketing ROI.

What happens after the website launch?

After launch, we implement analytics and event tracking to monitor real user behavior. We provide documentation for client autonomy and offer ongoing maintenance, performance monitoring, and iterative CRO improvements. Our goal is a digital asset that grows with your business, not one that becomes outdated.

Lanoar Insights

Blog

Articles about web development, design and AI for Portuguese companies.

2026-05-26 · en

The best free SEO tools for beginners

Discover the best free SEO tools to start optimising your site without investing in paid software. A practical guide for those just getting started.

2026-05-26 · en

How to assess if your current site is hurting sales

Many business websites drive customers away without the owner realising. Learn how to identify the signs that your site is hurting sales and what to do about it.

2026-05-26 · en

How to measure if your website is generating results

Learn which metrics to track to understand if your website is generating real business results, from traffic and conversions to return on investment.

2026-05-26 · en

SEO vs paid ads ROI: which pays off more in the long run

Compare the return on investment of SEO and paid ads over 24 months and understand which strategy generates more value for your business over time.

2026-05-26 · en

SEO or Google Ads: which should come first

Deciding between SEO and Google Ads depends on your company stage, budget, and urgency of results. Learn which to choose first in each scenario.

2026-05-26 · en

What is digital branding and why it matters for small businesses

Digital branding is how your brand is perceived online. Learn what it includes, why small businesses should not ignore it, and how to get started.

2026-05-26 · en

What is web design and why it goes beyond just looking good

Web design is more than making a site look pretty. Learn what professional web design includes, how it impacts business results, and what to ask your agency.

2026-05-26 · en

Why your site does not appear on Google — common causes

Having a website does not guarantee appearing on Google. Learn the most common reasons why business websites are not found and how to fix each one.

2026-05-20 · en

How to choose a web design agency without regrets

A practical guide to choosing the right web design agency for your project, with objective criteria and questions you should ask before hiring.

2026-05-20 · en

SEO vs paid traffic: which to prioritize first

Compare SEO and paid traffic to discover which strategy makes more sense for your company's current stage, based on your goals and budget.

2026-05-20 · en

What is responsive design and why it is mandatory in 2025

Learn what responsive design is, how it works in practice, and why every professional website needs to be responsive to succeed.

2026-05-20 · en

Why website design influences your brand credibility

Your website design is the first contact many potential customers have with your brand. Learn how design impacts the perception of credibility and trust.

2026-05-11 · en

Why cheap sites are expensive in the long run

A cheap website may look like a good deal initially, but hidden costs in maintenance, performance, and lost customers make it far more expensive over time.

2026-05-11 · en

How to optimize your site to appear on Google

Optimizing a site for Google goes beyond keywords. This practical guide covers the technical and content factors that actually work.

2026-05-11 · en

What is Core Web Vitals and why Google penalizes slow sites

Core Web Vitals are Google metrics that measure real user experience. Slow sites lose rankings, traffic, and customers.

2026-05-11 · en

Why site speed directly affects sales

Loading speed has a direct impact on sales and conversion. Every additional second reduces the probability of a user completing a purchase.

2026-05-04 · en

How to improve your website speed in 5 steps

A slow website loses visitors and Google rankings. Understand the main causes and the 5 steps to improve your site speed and recover results.

2026-04-24 · en

How Much Does Web Development Cost for Brazilian Companies in 2026?

Complete guide with real prices, what's included in each project type and how to choose the right agency.

2026-04-24 · en

What is a landing page and when should you use one

Learn what a landing page is, how it works, and when it outperforms a full website for generating leads and conversions.

2025-05-04 · en

What is a digital sales funnel and how the website fits into it

Understand what a digital sales funnel is, how each stage works, and what role the website plays in converting visitors into customers.

2025-04-30 · en

The best e-commerce platforms for the Brazilian market

Compare the leading e-commerce platforms in Brazil and find out which one fits your business — from first launch to large-scale operations.

2025-04-27 · en

What is SEO and why your website needs it

Understand what SEO is, how it works, and why it is essential for any business that wants to appear on Google and attract customers consistently.